On 12nd March 2015 at The Swank Hong Hong the charity project "Wrap with love" was presented, promoted by The Swank, the first multi-brand luxury fashion house in Hong Kong and Alfredo Pria 1824 together for Hong Kong Society for the Protection of Children (HKSPC) to help needy children.
In details, Alfredo Pria 1824 designed and realized for The Swank a special range of double-face foulards, available in 5 different variations in 500 issues that will be sold in The Swank Stores Pacific Place, The Landmark e Ocean Centre. Part of the sale will be given to charity to sustain children.
Last 12nd March both David Hong, The Swank's owner, and Marco Della Croce, Alfredo Pria's owner, were present at the event. On this occasion the history of Alfredo Pria was mentioned, together with its achievement as leader of made in Italy accessory and in particular in the production of scarves, stoles, and recently also cloacks and ponchos.
During the event, Marco Della Croce talked about a evolution that is occurring in the way to wear this accessories and, with the help of a girl and a boy, showed how to wear them.