The PRIA trademark has always stood out for its design followed by its production, often characterized by traits of fine craftsmanship.
The product is rigorously and proudly Made in Italy, and this guarantees quality of the production, respecting the most rigorous ethical and environmental regulations, and of the product, offering the consumer top level certified quality.
Excellence is manufactured in every step of the production.
From the choice of the most precious yarns, selected according to their technical performance (softness, shine, colour stability, resistance to traction, etc.) , woven on heddle or jacquard looms, depending on the product that will be obtained, and the designs that will be realized, right up to the research of the most suited finishing.